This hilarious Instagram series tells how Rocco's built an Italian deli in Cass Corridor

View this post on Instagram

Last December there were no deli cases. No Italian wines. No sandwiches to speak of. Just a crazy deli dream. As part of our six-month anniversary, feast your eyes on Episode One of the Rocco’s Italian Deli web series! . Tune in next week for Episode Two: A Touch More Salt . 🎥 by @tab_tabitha_ @drakeharthun @lagringa__latina @justacarharttguy . Location @detroitisthenewblack @coffeeha.us . #delidreams #beforechefjeff #kyleanddave #webseries #instamovies #socialcinema

A post shared by Rocco's Italian Deli (@roccosdetroit) on Dec 19, 2018 at 8:29am PST

One of the finest new restaurants to open in 2018 in Detroit was Rocco's Italian Deli, which began serving sandwiches out of its small Cass Corridor shop last June.

Owners Gabe Guido, Jeff Guido, and Kyle Mrkva don't have a bad sandwich on the roster, much of which we detailed in our June story, Cass Corridor deli Rocco's is an Italian sandwich paradise.

So how did the Rocco's crew go about building paradise? It might surprise you to learn that process involved a shirtless man wiping the sweat off his brow with an Italian sandwich, a Nonna knifing her grandson, and no small amount skepticism.

It's true — Rocco's had the cameras rolling through planning and build out, and later distilled its footage into an eight-part Instagram comedy series that it is releasing on the deli's page. It's a rare look into all that goes into opening a restaurant in Detroit in 2018, and frankly, it's hilarious. Episodes one, two, three, and four are already live, with the promise that episodes five through eight will drop soon.

Rocco's Italian Deli is located at 3627 Cass Ave in Detroit, hours are 10 a.m. to 9 p.m. Monday through Saturday.

So many restaurants, so little time. Find out the latest Detroit dining news with our weekly food newsletter delivered every Friday morning.