According to the Freep:
He says it's "much more than a business opportunity. It is also about changing the complexion of a great city and creating a different kind of legacy."
and he says
he's "almost sort of giddy" about the opportunity.
Detroit is one of those cities that has been pushed out to the suburbs. There's this influx of young, affluent people moving to downtown Detroit again.
Varvatos is of Greek descent, via Allen Park.
But Detroit is where the complexion needs to change.