John Varvatos comes "changing the complexion" of Detroit

John Varvatos, the luxury designer perhaps best known for turning legendary NYC-punk club CBGB into a high-end men's shop where a scarf can run you $498, has decided to open a 4,000 square foot retail space in Detroit.

According to the Freep:

He says it's "much more than a business opportunity. It is also about changing the complexion of a great city and creating a different kind of legacy."

and he says 

he's "almost sort of giddy" about the opportunity. 

and that

Detroit is one of those cities that has been pushed out to the suburbs. There's this influx of young, affluent people moving to downtown Detroit again.

 
Varvatos is of Greek descent, via Allen Park.

But Detroit is where the complexion needs to change.