This article appears in May 5-11, 1999.
Let’s pretend the Kinks had won the battle for the hearts and minds of the world’s youth over the Beatles and the Stones. Imagine how powerfully hooky and smart power-pop would be if The Kinks’ “Till the End Of The Day” were as big a hit as “She Loves You.” Add an additional four quarts of American youth and you’ve got Fletcher Pratt — enjoy!

