You can get a new look at six murals throughout Detroit as part of the Electrifly festival, which uses “augmented reality” technology via a smartphone app to bring the artwork to life with animations.
The free festival, created by Ann Arbor-based BrandXR, kicked off Tuesday and runs through Sept. 4. You just download the Electrifly app and scan the murals to view them.
“Electrifly Detroit redefines the way we experience art,” said Malik Mattan, co-founder of Electrifly Co. based in Detroit. “Combining public art with new immersive technologies, we are bringing one of the oldest forms of storytelling to life in an exciting interactive and immersive way that everyone has free access to.”
Here’s more on where to find the murals, and the artists that created them. More information is available at ElectriflyDetroit.com.
Hubert Massey: “Rising Strong”
Boston-Edison District, Karasi Education Center, 1741 Atkinson Ave., Detroit
Ghostbeard & Patch Whisky: “Best Buds”
Eastern Market District, 1511 Winder St., Detroit
Chris Dyer: “The Reef Diver” and “Marvelous Art Car”
Eight Mile, The REEF Detroit, 6640 E. Eight Mile Rd., Detroit and New Center, Tangent Gallery, 715 E. Milwaukee Ave., Detroit
Phybr: “Octophant”
Greektown District, The Elephant Room, 439 E. Congress St., Detroit
Armageddon Beachparty: “Gidget Cat”
Woodbridge District, Armageddon Beachparty Lounge, 1517 Putnam St., Detroit
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This article appears in May 26 – Jun 1, 2021.
