The convenience of pre-rolled ready-to-smoke joints is so irresistible to many cannabis consumers that pre-roll sales grew 59% last year, from $704 million in 2019 to $1.12 billion in 2020.
The growth in pre-roll sales even outpaced the already explosive cannabis market, which grew by only 54.2% over the same period.
That’s according to a new survey by Custom Cones USA and Headset, a cannabis industry data company. The recently released survey looked at more than 130 pre-roll companies.
According to the survey, the top pre-roll product has been “Hybrid – Single Strain” every year since Headset began tracking sales data. However, a segment to watch is pre-rolls infused with cannabis concentrates (for additional potency), which have risen from 12.7% of all pre-roll sales in 2018 to 31.9% of all pre-roll sales in 2021 so far.
Another trend is that consumers are buying multi-pack products like cigarette boxes and tin cases rather than single pre-rolls. Sales of multipack pre-rolls grew by 69.4% from February 2020 to February 2021, while single pre-roll sales only grew by 18.1% over the same time period, according to the survey.
Also, this boon is going to new companies as opposed to longstanding ones. The majority of the businesses surveyed, 71.1%, have only been in business for three years or fewer, with nearly 40% referring to themselves as “brand new.”
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This article appears in Jun 16-22, 2021.
