Chrysler debuted a new commercial during the Super Bowl on Sunday. While invoking its 2011 Detroit-centric Eminem Super Bowl ad, Chrysler’s new commercial features an appearance and narration by Bob Dylan (as well as appearances from other American icons like Marilyn Monroe and Rosie the Riveter) and expands the message to encompass not only Detroit but America as a whole. This comes on the heels of Chrysler’s merger with Italian automaker Fiat.
Watch the commercial below:
This article appears in Jan 29 – Feb 4, 2014.
