Maybe you’ve seen a bouquet of roses and sunflowers decorated with eucalyptus and wrapped in burlap come across your Instagram feed with the simple caption: “If you love them, Detroit Flower Co. them.”
What was once a side hustle has turned into a six-figure, pandemic born company for 22-year-old Ja’Nye Hampton. The spunky florist founded Detroit Flower Company last summer during the height of the pandemic.
Her start in floral artistry began years ago while she was still in high school. Like most sophomores, Hampton decided to get an after-school job. Instead of making burgers or cups of coffee, she made bouquets at Thrifty Florist, a local florist chain. During her time there, she became quite popular with the regular clients who noticed she had a natural knack for floral design.
“It just kind of got to a point where people would come in after three because they know I worked from 3 p.m. to 7 p.m. because I was still in high school,” Hampton recalls. “They would come in and say “Hey, we want that small girl to make them.”
Despite being a talented florist, Hampton wasn’t drawn to floral design immediately. After graduating high school and enrolling in college, Hampton left all things floral behind. Instead, she became a certified fitness trainer and yoga instructor and opened her own juice bar. It wasn’t until a friend asked her to arrange a grocery store bouquet for an event that her close friends began to push her to return to her florist origins.
“My friend really pushed me to open Detroit Flower Company as a business,” says Hampton. “Although, maybe like the first six months I had one customer and it was her secret admirer.”
While Hampton was still on the fence about becoming a florist, she continued to take floral orders during the pandemic. Eventually, her arrangements became the topic of conversation on Twitter, which helped shape and grow her clientele.
Detroit Flower Company’s rapid growth took Hampton’s business from social media to a small storefront on Detroit’s Westside. The storefront is just the beginning of Hampton’s plans for Detroit Flower Company. Earlier this summer, Hampton posted a coffee and flower cart on her social media and says one of her goals is to open a coffee shop in a Detroit neighborhood.
“I just love coffee, I love everything about it,” says Hampton. “I would love for people to be able to buy coffee and flowers from the same place in the hood.”
While Detroit Flower Company continues to bloom after growing in the darkness of a global pandemic, Hampton says she wants to continue to make her clients feel special and connected. Though she is running a business, she wants her clients to feel they are getting more than flowers, that they are gaining friends, as well.
“I feel like Detroit Flower Company is so much more than flowers, it’s an experience,” says Hampton. “I like making other people happy, it keeps me going. Detroit Flower Company is extremely personable and I’m going to keep that going.”Detroit Flower Company is located at 15643 W. McNichols, Detroit. For more information visit detroitflowerco.com.
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