Credit: Screengrab

What Dodge’s new “Dodge Brothers” ads may lack in historical accuracy, they certainly make up for in amusement.

Parent company Fiat Chrysler and Oregon-based agency Wieden+Kennedy have enlisted Academy Award-winning actor Adrien Brody to direct four new spots for its “Dodge Brothers” campaign, which originally launched in 2014. The television ads reimagine the early days of Dodge Brothers Company at the turn of the 20th century while anachronistically incorporating the company’s current products.

Check out the spots below: 

Have something to share?

Leyland “Lee” DeVito is the editor in chief of Detroit Metro Times since 2016. His writing has also been published in CREEM, VICE, In These Times, and New City.

Leave a comment