Thursday, July 16, 2020

Detroit Bikes to manufacture first U.S.-made Schwinn bike in years with limited-edition anniversary ride

Posted By on Thu, Jul 16, 2020 at 11:46 AM

  • Richard Masoner / Cyclelicious, Flickr Creative Commons

It's a Schwinn-Schwinn situation for local frame builders Detroit Bikes LLC, who will re-create a classic Schwinn cruiser for a limited-run in honor of the bike's 125th anniversary.

It will also mark Schwinn's first fully U.S. produced cycle in nearly 40 years.

This month, Detroit Bikes will start assembly of 500 re-issues inspired by the iconic Schwinn's 1965 Collegiate Deluxe, in partnership with Schwinn's parent company, Pacific Cycle. By next month, interested riders can purchase the bike for $998 via, which is Detroit Bikes' largest retailer.

“Manufacturing has been decreasing in the U.S., and this is a big step to change that,” Detroit Bikes CEO Zak Pasak told The Detroit News. “We’re going to need to step up our game for this one. But we’re ready to take on the challenge.”

For the bike stat savvy, describes the Michigan-made bike as having a “Chromoly frame” that is offered in two different tube variations and features a “comfortable seat, shiny fenders, and a kickstand,” as well as wide 38mm tires and an 8-speed grip-shift drivetrain. The review claims “you'll feel as cool as you look on this stately emerald ride.”

Naturally, the bikes will be painted in Schwinn's classic “Campus Green.”

Though global supply chains and manufacturing has taken a hit due to COVID-19, online bike sales have soared. Pashak tells The Detroit News that sales are “10 times higher than normal,” while in-person sales “quadrupled” last year when Detroit Bikes re-opened its downtown Detroit retail location. They've even sold out of several models, including the A-Type Commuter and the Sparrow Commuter.

The brand's newly released E-Sparrow, which marks Detroit Bikes' first electric ride, is available for pre-order for $899 and is expected to ship in September.

Stay on top of Detroit news and views. Sign up for our weekly issue newsletter delivered each Wednesday.

Tags: , , , , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Read the Digital Print Issue

March 3, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation