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Companies are using Detroit as a brand to sell their products — here’s how to do it right

To people the world over, the word “Detroit” elicits all kinds of ideas — of grit, authenticity, street cred, the Arsenal of Democracy, the manufacturing capital of Old America. In recent years, companies have latched onto Detroit as a brand to help sell their products. In 2014, there may very well be no better phrase […]

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