Eminem teams up with 1xRUN for unusual 'Revival' album merch

click to enlarge PHOTO PROVIDED BY 1XRUN
Photo provided by 1xRUN

From projecting his album title on the Detroit train station to fake prescription ads for a fictional drug, Eminem is gearing up for the release of his much-anticipated album Revival (Dec. 15) in some unconventional ways.

His latest promotional effort is a collaboration with Detroit-based fine art publishing company 1xRUN for some unique merchandise bundles featuring the hand-written lyrics for "Walk On Water" printed on an 8.5-by-11-inch sheet of Detroit steel.
click to enlarge PHOTO PROVIDED BY 1XRUN
Photo provided by 1xRUN
Also made available for pre-order on Eminem's official online store are matte-black Shady-engraved dog tags and black T-shirts and hoodies sporting a graphic of Em with his fingers aimed like a gun.

However, the most elaborate option available for diehard Stans will run you $500. The package contains the aforementioned dog tags, steel print, and an autographed version of Revival.
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