From projecting his album title on the Detroit train station to fake prescription ads for a fictional drug, Eminem is gearing up for the release of his much-anticipated album Revival (Dec. 15) in some unconventional ways.
His latest promotional effort is a collaboration with Detroit-based fine art publishing company 1xRUN for some unique merchandise bundles featuring the hand-written lyrics for “Walk On Water” printed on an 8.5-by-11-inch sheet of Detroit steel.
Also made available for pre-order on Eminem’s official online store are matte-black Shady-engraved dog tags and black T-shirts and hoodies sporting a graphic of Em with his fingers aimed like a gun.
However, the most elaborate option available for diehard Stans will run you $500. The package contains the aforementioned dog tags, steel print, and an autographed version of Revival.
This article appears in Dec 6-12, 2017.