Popularity of pre-rolls leads to $1.12B sales boom in 2020

click to enlarge Pre-rolled cannabis joints. - Shutterstock
Pre-rolled cannabis joints.

The convenience of pre-rolled ready-to-smoke joints is so irresistible to many cannabis consumers that pre-roll sales grew 59% last year, from $704 million in 2019 to $1.12 billion in 2020.

The growth in pre-roll sales even outpaced the already explosive cannabis market, which grew by only 54.2% over the same period.

That's according to a new survey by Custom Cones USA and Headset, a cannabis industry data company. The recently released survey looked at more than 130 pre-roll companies.

According to the survey, the top pre-roll product has been "Hybrid - Single Strain" every year since Headset began tracking sales data. However, a segment to watch is pre-rolls infused with cannabis concentrates (for additional potency), which have risen from 12.7% of all pre-roll sales in 2018 to 31.9% of all pre-roll sales in 2021 so far.

Another trend is that consumers are buying multi-pack products like cigarette boxes and tin cases rather than single pre-rolls. Sales of multipack pre-rolls grew by 69.4% from February 2020 to February 2021, while single pre-roll sales only grew by 18.1% over the same time period, according to the survey.

Also, this boon is going to new companies as opposed to longstanding ones. The majority of the businesses surveyed, 71.1%, have only been in business for three years or fewer, with nearly 40% referring to themselves as "brand new."

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About The Author

Lee DeVito

Leyland “Lee” DeVito is the editor in chief of Detroit Metro Times since 2016. His writing has also been published in CREEM, VICE, In These Times, and New City. He once asked porn star Stormy Daniels to spank him with an issue of Metro Times. She obliged.

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