Monday, March 1, 2021

Detroit Vs. Everybody partners with Gucci for $390 T-shirt collection to benefit local nonprofits

Posted By on Mon, Mar 1, 2021 at 1:23 PM

click to enlarge Tommey Walker at his Detroit vs. Everybody shop in Eastern Market. - ALYSON WILLIAMS
  • Alyson Williams
  • Tommey Walker at his Detroit vs. Everybody shop in Eastern Market.

A local T-shirt and lifestyle brand is getting a major boost from an international luxury clothing and accessory empire, all in the name of “everybody.”

Tommey Walker, founder of clothing brand Detroit Vs. Everybody, has partnered with Gucci for a run of limited-edition T-shirts that expand the iconic Detroit brand to 11 U.S. cities as a way to benefit local nonprofits that aim to strengthen and empower communities of color within those cities.



“My partnership with Gucci is a dream come true, not just for me and my team, but also for celebrating the city of Detroit’s cultural richness and innovation,” Walker told The Detroit News.

Since launching in 2012, Walker's brand has been a celebration of Detroit's often overlooked cultural contributions. But the latest Gucci Changemakers collab is an effort to move the brand forward in terms of unity and inclusion, which is why the limited edition collection will offer city-specific tees at Gucci stores in Atlanta, Chicago, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, and Washington, D.C.

The collection, which was made available on Monday, March 1, has been in the works since 2019 when Walker crossed paths with North American Gucci leaders at an event at Cass Technical High School. The tees don't stray far from the Vs. Everybody signature black 100% cotton crew neck design, but they have been updated to feature the Gucci logo running down the back.

Detroit Vs. Everybody's classic tee retails for $34.99, while the multi-city Italian-made Gucci-fied version retails for a heftier $390. Proceeds go to support local nonprofits within those cities as part of Gucci's Changemakers initiative. Among the recipients for this year's Changemakers impact fund winners is Journi, a youth-orientated nonprofit in Detroit that strives to provided resources and equip Detroiters with tech skills.

Shirts are currently available for in-store purchase at the Troy Somerset Collection Gucci location. The collection will soon be available for purchase online.

Stay on top of Detroit news and views. Sign up for our weekly issue newsletter delivered each Wednesday.

Tags: , , , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Read the Digital Print Issue

April 7, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation