Monday, August 12, 2019

In apology to Yoopers, Mountain Dew releases U.P.-themed bottle

Posted By on Mon, Aug 12, 2019 at 4:13 PM

Has the relationship between Yoopers and the popular soda Mountain Dew been fully repaired with the brand’s new Upper Peninsula-themed campaign?


Mountain Dew released a special U.P.-themed bottle over the weekend. The bottle’s label, which includes the Mackinac Bridge and Pictured Rocks, was unveiled at Marquette's Upper Peninsula Supply Co.


The label seems to be the company’s way of apologizing to Yoopers after they mistakenly printed the U.P. as part of Wisconsin on bottles last month. When the flub originally took place, people took to Twitter to point out the hilarious oversight and the brand later apologized.


The company is also expected to be at the Upper Peninsula State Fair in Escanaba this week with a Mountain Dew dunk tank and free bottles, according to The Detroit Free Press.


In addition to the scenic sights of northern Michigan, the bottle includes a sign of the U.P.’s area code 906 (yes, it only has one) and images of people kayaking and snowmobiling to illustrate the diverse weather of the area.


Stay on top of Detroit news and views. Sign up for our weekly issue newsletter delivered each Wednesday.

Tags: , , , , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.

Read the Digital Print Issue

June 16, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation