See our Best of Detroit 2020 winners.

Friday, February 2, 2018

New Visit Detroit campaign video features sparkling images, positive quotes

Posted By on Fri, Feb 2, 2018 at 10:01 AM

click to enlarge SCREENSHOT
  • Screenshot

There's no doubt Detroit is undergoing an immense revitalization. In the past few years we've seen new restaurants and bars open left and right. The city is seeing new and old independent retailers thrive. The QLine is now transporting people in a three-mile loop around Midtown and Downtown. Little Caesars Arena is pretty darn nice. We've got a Shake Shack and a City Bakery, for goodness sake! There is a palpable momentum building in certain neighborhoods.

And Detroit's new travel campaign video capitalizes on all of those phenomenal facets of the Motor City — as it should.

With the slogan, "It's GO time," the video produced by Detroit Metro Convention & Visitors Bureau takes viewers on a visual tour of Detroit with stops at the GM RenCen, Motown Museum, the Detroit Institute of Arts, Corktown, Campus Martius, Detroit is the New Black, the Fisher Building, Dime Store, Comerica Park, Hart Plaza, Eastern Market, Belle Isle, the Detroit Zoo, and other iconic locations.

Peppered in between beautiful images of well-plated dishes and shots of the Detroit skyline are upbeat quotes from national and out-of-state newspapers and magazines.

The quotes capitalize on Detroit's "Comeback City" narrative, telling outsiders that now is the time to watch history happening.

"See the future American city being built before your eyes," says the New York Times. "Detroit is infused with art and abuzz with transformative change," raves the Toronto Star. "The food scene is making it a must-visit," according to the Food Network. Sports Illustrated says Detroit has "First-class everything."

The video comes on the heels of news that Detroit is out of the running for Amazon's promised HQ2, news that one big developer did not take too well. But, while Detroit may still need to make improvements in areas like public transit, education, and in attracting talent, this campaign video designed to attract travelers proves the Motor City is still worthwhile.

View the whole video here:

It's GO Time Campaign Video from Detroit Metro CVB on Vimeo.

Tags: , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Related Locations

Read the Digital Print Issue

October 14, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit