See our Best of Detroit 2020 winners.

Wednesday, February 24, 2016

Greektown Casino will be rebranded as Jack Casino

Posted By on Wed, Feb 24, 2016 at 2:26 PM

click to enlarge greektownnew2.jpg
By the end of 2016 Greektown Casino will be no more. The casino is being rebranded as Jack Detroit Casino Hotel Greektown in order to be consistent with the three other gambling venues operated under Jack Entertainment LLC (formerly known as Rock Gaming LLC), a company owned by Dan Gilbert. 

According to an article in the Detroit News, the casino and its three sister properties (Jack ThistleDown Racino outside Cleveland, former Horseshoe Cleveland and former Horseshoe Cincinnati) will undergo a $40 million rebranding that will include an interchangeable rewards system. 

Gilbert's Jack Entertainment, who took control over the 16-year-old casino back in 2013, plans to keep with Greektown's legacy.

According to Jack Entertainment CEO Matt Cullen the rebranding is just about uniformity for the properties. 

“We’re not at all distancing ourselves from Greektown. It’s a legacy we’re proud of. We’re not trying to move away from it. We just want all our properties linked under one banner," he told the News.

Tags: , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Read the Digital Print Issue

October 21, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit