Monday, December 7, 2015

Brochure about Detroit's untested rape kits wins best of show at annual ad awards

Posted By on Mon, Dec 7, 2015 at 7:15 AM

click to enlarge BROGAN & PARTNERS
  • Brogan & Partners

A poignant brochure by Birmingham-based agency Brogan & Partners addressing Detroit's thousands of forgotten rape kits took Best of Show last week at Adcraft’s Ninth Annual D Show.

The firm created the work as part of a campaign called "Enough SAID" (Enough Sexual Assault In Detroit) to draw attention to the 11,000 untested rape kits found in a Detroit Police Department storage unit in 2009. The brochure uses a barcode motif to put a face to the pain that each untested kit represents.

It was part of a campaign that helped raise more than $1.3 million in funds raised for the Michigan Women’s Foundation. "It is a creative work, but the cause is extraordinary," Marcie Brogan, board chair of Brogan & Partners, told Crain's Detroit Business. "We're always proud of the work we do, but most proud when the work we do does good."

View the entire brochure below, and check out the list of winners at the D Show website.

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