Monday, June 21, 2021

Kevin Smith's fictional fast-food chain Mooby's is coming to Detroit via vegan-friendly pop-up

Posted By on Mon, Jun 21, 2021 at 12:54 PM

Mooby's, a pop-up restaurant, is bringing the Kevin Smith View Askewniverse to Detroit this year. - VI
  • Vi
  • Mooby's, a pop-up restaurant, is bringing the Kevin Smith View Askewniverse to Detroit this year.

Calling all motherfuckers, ball-lickers, and anyone who may be stuck in 1999 — it's time to get some Hater Totz, yo.

Filmmaker, wearer of backward caps, heart attack survivor, and the dude who attempted to rescue Marvel comics legend Stan Lee (R.I.P.), Kevin Smith, is taking what he calls a "fake fast-foodery" inspired by a "bunch of dopey movies" he made from screen to street for some IRL eats.

Mooby's made its movie debut in Smith's 1999 film Dogma (or as we refer to it, "the movie where Alanis Morrisette plays god") and made appearances in Jay and Silent Bob Strike Back, Clerks II, and, again, in 2019's Jay and Silent Bob Reboot. In other words, Mooby's is a major player in the KSCU (that's Kevin Smith's Cinematic Universe), and starting Tuesday, July 6, Mooby's will be making a cameo at Detroit's Tin Roof for a two-week engagement.

The McDonald's/Burger King-inspired fast food joint will transform Tin Roof into a Mooby's from the films, as well as a Jay and Silent Bob merch shop, and staged photo ops for fans of Smith's offbeat filmography.

As for the menu, which is in collaboration with L.A. chef Royce Burke of Secret Lasagna, Mooby's Detroit pop-up will feature food straight from the films, like "Hater Totz," the "Cow Tipper," "Cocksmoker" chicken sandwiches, a "Lasagna Sandwich Reboot," "Cow Pie Brownies," and cans of Mooby's Lager, which is actually some brew from Detroit's Atwater Brewery, Eater Detroit reports.

And, there's some good news for vegans, as 50% of Mooby's pop-up menu is vegan-friendly, including many of the loaded meat sandwiches which can be made with Beyond Meat. Smith famously converted to veganism in 2018 following a massive heart attack. (The dude's heart was 100% blocked. Thanks, cholesterol.)

Tickets are $29 per person and include a Mooby's Meal, which comes with a Moo Main and a Salt Lick Side, with additional items available for purchase in-person or via preorder. Tickets are on sale as of Monday, June 21, and can be purchased via

For more info visit or follow along on Instagram.

Stay connected with Detroit Metro Times. Subscribe to our newsletters, and follow us on Google News, Apple News, Twitter, Facebook, Instagram, or Reddit.

Tags: , , , , , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.

Most Popular

Read the Digital Print Issue

July 28, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation