See our Best of Detroit 2020 winners.

Tuesday, February 20, 2018

Stroh's is developing a new IPA called Perseverance

Posted By on Tue, Feb 20, 2018 at 12:40 PM

click to enlarge MJCDETROIT
  • MJCdetroit

Former Detroit brewer Stroh's appears to be developing a new IPA.

Crain's reports the company — which is now owned by Los Angeles-based Pabst Brewing Co., but is brewed at Corktown's Brew Detroit — received label approval Feb. 2 from the U.S. Alcohol and Tobacco Tax and Trade Bureau for a beer called Stroh's Perseverance.



There aren't many details available, and PBR Brand Manager Andy Gurjian tells Crain's that the IPA is "a concept we've been working on, but it's still in the development stages so there isn't much to share at this point. The art may change, as well as some other variables."

Crain's also got a hold of the label, part of which reads, "With the heart of a lion, and the strength of Detroit, we are still here, still brewing."

The label also reveals the beer would be 4.5 percent alcohol by volume in a 12-ounce bottle, and is labeled a "session" IPA. Session beers are typically lower alcohol beers between three and five percent ABV and meant for a day or evening of long drinking. For those interested, a history of "session" beers can be found here.

Stroh's currently brews three lines — Stroh's Lager, Stroh's Light, and Stroh's Bohemian. The company brewed in Detroit until 1985 at its Gratiot Avenue plant, and the Stroh family sold the company to Pabst in 1999. It started brewing the Bohemian line at Brew Detroit in 2016. 

So many restaurants, so little time. Find out the latest Detroit dining news with our weekly food newsletter delivered every Friday morning.


Tags: , , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Related Locations

Read the Digital Print Issue

November 18, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2020 Detroit Metro Times - Contact Us

Website powered by Foundation