Friday, June 30, 2017

Mo Pop music festival gets a signature beer

Posted By on Fri, Jun 30, 2017 at 3:55 PM

click to enlarge img_3253.jpg
Mo Pop, a Detroit indie music festival that takes place at West Riverfront Park on July 29 and 30, announced today that the brand is now incorporating an official beer into its offerings.

The beer is made by Birmingham-based craft brewery Griffin Claw, and Mo Pop marketing director Nick Trentacost says the limited release is a pale ale — the perfect type of day-drinking beer an all-day music festival requires. It's aptly named Festipale.

Beer cans are designed to resemble the festival's eye-catching posters. The art, drawn by Jen Harley, includes a rendering of the Ambassador Bridge, a car, and a billboard that says, "1701."

The brew will be available at the festival for $8. It will also be available at limited retail locations, which have yet to be announced.

Tags: , , ,

Best Things to Do In Detroit


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.