ICYMI: The Guardian on Detroit (The Brand)

Share on Nextdoor
Some say 2014 was Detroit's year. You know, being reborn and all

Others say things like

“What is important to mention is the way in which profit-making ventures – in some cases the very manufacturing firms that devastated the local economy – seek to exploit the image of de-industrialization, rebrand it as grit and determination, and use it to sell products at a mark-up.” 

And so, as the year draws to a close, it's worth revisiting the article "Detroit: the bankrupt city turned corporate luxury brand" that ran in The Guardian in May.

The idea of saving Detroit does not just carry a socioeconomic connotation to it, it also carries a deeply racial one, recalling a painful, segregation-burdened past ... As much as outside investment and an alternative narrative are needed to get the city back on its feet – and raise its desperately low tax base – some argue companies using the city’s brand may be getting more out of it than they are giving back.

It's worth taking a moment to revisit this story as we head into 2015—and consider what is truly requisite for the city and her people moving forward. 

Scroll to read more Metro Detroit News articles


Join Detroit Metro Times Newsletters

Subscribe now to get the latest news delivered right to your inbox.