What happened to this country in a few short weeks? All of a sudden, everybody's dumping ice water on their heads, if you watch social media, that is.
The latest person to join this craze, all in the name of raising money to fight ALS, is Michigan's own Geoffrey Fieger, who, according to a press release, will be dumping ice on his head at 2 p.m. today on live television.
Now, Fieger is no stranger to stunts. Once, for one of our anniversary issues long ago, he even posed wearing only a copy of Metro Times, which goes to show what a sport he is.
Call him what you will (and we've called him many things, including Pied Piper of plaintiffs, champion of shoplifters, archnemesis of daytime talk-show hosts, etc.), but if you ever wanted to tell him, "Go soak your head!" this is your day.
No word on which station he'll be on yet, but the video is sure to go viral later today. We'll keep you posted.