Dan Gilbert reportedly buying stake in company that publishes Robb Report

Though he has "no experience running any publishing entities," billionaire Quicken Loans Founder and Chairman Dan Gilbert is in talks to purchase a stake in CurtCo Robb Media, according to the New York Post. The company publishes the Robb Report, "a luxe lifestyle a mag for the ultra-rich," the Post says. A source told the newspaper Gilbert's bid is "about $60 million."

Gilbert recently made headlines for what seemed like an eternity because NBA superstar Lebron James agreed to return to the Gilbert-owned Cleveland Cavaliers. James' decision to leave the Cavs four years ago prompted Gilbert to pen a letter entirely in comic sans that remained active on the team's website until this July.

Gilbert, 52, recently was the lead investor of a $40 million round of funding into Rap Genius, a website that literally decodes and annotates rap lyrics. 

Update: Aug. 20, 2:50 p.m.: A previous version of this post mischaracterized Gilbert's role in the Rap Genius investment.