Inside the Guardian Building, 500 Griswold, St., Detroit; 313-963-1440; see puredetroit.com for Fisher Building and Renaissance Center locations
Pure Detroit's city-centric apparel is instantly recognizable, with T-shirts, hoodies, track jackets and undies emblazoned with the store's logo, the image of the Spirit of Detroit, or such cheeky slogans as "Detroit is for Lovers." The store also promotes the city's past and present by selling the city's iconic products — Faygo, Pewabic, Sanders — and books, posters, art and home goods that champion our town. Pure Detroit also puts its money where its slogan is by launching new businesses, hosting cultural events, providing fashion scholarships and other grants, and taking part in a number of local events and development projects.
