Monday, April 27, 2015

Dan Gilbert-associated firm to make football helmets in Southwest Detroit

Posted By on Mon, Apr 27, 2015 at 2:01 PM

Rock Ventures, the umbrella entity for companies associated with Quicken Loans founder Dan Gilbert, said on Monday it will mark the launch of a production facility in Southwest Detroit for Xenith, a company that makes football helmets. 

Xenith was founded in 2004 in Lowell, Massachusetts. The company developed a helmet technology that "reduces the risk and severity of concussions and other traumatic brain injuries," says Rock. It also makes helmet pads, shoulder pads, and face masks. 

An announcement has been scheduled for 1 p.m. tomorrow at the new Xenith production facility located at 4335 W. Fort Street; the company has apparently relocated entirely to Detroit. Expected speakers include Gilbert; Tom Lewand, group executive for jobs and economic growth in Detroit Mayor Mike Duggan's administration; Matt Cullen, president and CEO of Rock; and Lorron James, vice president of business affairs at James Group International. 

It's unclear how many people will be employed at the new production. Gilbert is one of a group of investors who've poured $30 million into Xenith, according to a Forbes profile from last September. A message was left for a Rock Ventures spokesperson seeking comment. 

Tags: , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Read the Digital Print Issue

February 24, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation