See our Best of Detroit 2020 winners.

Sunday, December 14, 2014

ICYMI: Read a high school student's simple solution to Shinola's branding problem

Posted By on Sun, Dec 14, 2014 at 12:39 PM

In case you missed it ... sure, the Internet is lousy with plenty of thinkpieces about Shinola, the luxury watch and bicycle brand that opened in Detroit last year and is credited for such lofty claims like "bringing manufacturing back to Detroit." But if you can be bothered to read one more, you should read the opinion piece penned by high school student Jillian Gordner over at Deadline Detroit last month.

To Gordner, Shinola has a simple — yet major — branding problem by choosing to evoke the Model T with their new Henry Ford Pocket Watches, a limited edition piece which are sold for $1,000 each out of an edition of 1,000:



It just seems a little odd, if not outright disconcerting, that Shinola chose to capitalize on the image of the Model T to sell a product that is aimed at the elite, rather than the masses for which the Henry Ford car was created.

It's a simple problem, but she has a simple solution:

Perhaps, at some point, Shinola will take Henry Ford's lead and produce at least one watch that the local masses can afford — even if it's only sold as a limited edition.

Read Gordner's whole story here.


Tags: ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Read the Digital Print Issue

January 20, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation