On Thursday, White threw a soirée to preview his new Third Man Records Cass Corridor location. Fans who have visited his original Nashville Third Man record store will find more of the same at the Detroit location, though at a much larger scale: there's plenty of vinyl records from the crossroads of garage rock and country, coin-operated amusements worthy of Marvin's Marvelous Mechanical Museum (like the "Impossible" photo booth), and more, all decked out in White's signature primary colors.
And that's not even the half of it. Beyond the record store are a series of windows that open into a huge yellow room with red pillars — this is where White will house his own record-stamping factory, slated to open at some time next year.
Introducing a set by Detroit's Danny Kroha, White called for a toast to the Cass Corridor — "from the sculpture of Gordon Newton to the music of the Gories and to the sounds that came out of the Gold Dollar."
He added: "Everything about this neighborhood to me seems like the perfect place for the renaissance of the rebirth and the regrowth from the ashes that Detroit's going to rise from."
Watch White's toast below (video courtesy of Nicholas Lynch of Indianapolis, Ind.):
Stop by and see the new digs yourself Friday when the store opens to the public from 10 a.m. to 7 p.m. (or pick up one of their newly re-issed singles from Tamla). Third Man Records Cass Corridor is located at 441 W. Canfield St.
11 a.m. Lillie Mae
1 p.m. Timmy's Organism
3 p.m. Margo Price
5 p.m. The Gories