Watch: Eminem sneaks in on one of the Piston's new promo spots

By Mike McGonigal

Oct 28, 2015 at 4:00 pm

Audio By Carbonatix

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We learned today from Uproxx that Eminem appears in one of the Detroit Pistons' new "Follow the Oop" promos. It even references his best-known number.

Their take on it and the video itself are below.

The Longest Oop X Eminem
You only get one shot, do not miss your chance... to be part of #TheLongestOop pistons.com/logestoop
Posted by Eminem on Monday, October 26, 2015

The team decided to reach out to a number of Motown’s biggest celebrity fans to make some funny clips to support the Pistons in a video series called “Follow the Oop,” which follows one ball being passed around (with clearly no concept of a shot clock?) Anyway, a few of these include stars like Whiplash star J.K. Simmons and Kid Rock (sorry), but perhaps the best came from Detroit’s brightest star of the past 20 years, Eminem.

While searching in his fridge, he finds a familiar meal has been already been eaten, giving a not-so-subtle nod to his B. Rabbit role in 8 Mile. Marshall rarely makes appearances in ads, so clearly this was a project, however goofy, close to his heart. Detroit rhymer Big Sean also got in on the fun for the hometown team.

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About The Author

Mike McGonigal

Metro Times music editor Mike McGonigal has written about music since 1984, when he started the fanzine Chemical Imbalance at age sixteen with money saved from mowing lawns in Florida. He's since written for Spin, Pitchfork, the Village VOICE and Artforum. He's been a museum guard, a financial reporter, a bicycle...