Juggalos get a bad rap. The Facebook comments on our weekly Ask a Juggalo column routinely prove that the Insane Clown Posse have hordes of dismissive haters. And ever since photographer Derek Erdman's well-intentioned 2009 photo essay of the Gathering of the Juggalos, it seems like it's standard issue for every media outlet to send their own cameras to gawk at the annual spectacle.
But when was the last time a music writer seriously dove into the music of ICP? In a recent story for Vice, editor Mitchell Sunderland writes, "I've always known that there was more to ICP than what meets the eye," and embarks on a nearly 4,000-word profile of Violent J and Shaggy 2 Dope, chronicling the duo's start as poor kids who only owned one shirt and two pairs of pants, the trend of gimmicks in Detroit hip-hop, losing a major label contract, outselling the White Stripes, and comparing Psychopathic Records to a modern-day Hitsville, USA.
Head over to Vice to read the full profile (and be sure to check out Sunderland's 2013 Aaron Carter feature, which is some of the most enjoyable music writing we've ever read).