New Movement billboard proclaims we are 'Detroit Techno City'

click to enlarge New Movement billboard proclaims we are 'Detroit Techno City' (2)
Courtesy photo

Forget Detroit Rock City — at least for this month.

Production company Paxahau, the masterminds behind Detroit's annual Movement Electronic Music Festival, have updated the billboard that stands outside the Russell Industrial Center along I-75. The new design is a simple yet bold riff on Michigan's blue and white license plates, with the message: "Detroit Techno City." Below it is the URL for website movement.us, and the license plate's "tag" is actually the festival's date, May 26-28.

Last month, the billboard was changed to remind passersby that "Detroit is the birthplace of techno music." Before that, it spent the better part of a year emblazoned with a more straightforward advertisement for the three-day festival.

Get our top picks for the best events in Detroit every Thursday morning. Sign up for our events newsletter.

About The Author

Lee DeVito

Leyland "Lee" DeVito grew up in the suburbs of Detroit, where he read Metro Times religiously due to teenaged-induced boredom. He became a contributing writer for Metro Times in 2009, and Editor in Chief in 2016. In addition to writing, he also supplies occasional illustrations. His writing has been published...
Scroll to read more Music News articles

Newsletters

Join Detroit Metro Times Newsletters

Subscribe now to get the latest news delivered right to your inbox.