Major Key Alert: buy shoes, potentially win Beyoncé tickets

Jun 11, 2016 at 8:53 am
In what could be considered the holy grail of marketing campaigns, DJ Khaled is teaming  up with online shoe retailer to give away two tickets to the sold-out Beyoncé Formation Tour stop at Ford Field on Tuesday. 

And how is this happening? Well, Snapchat of course. 

Khaled — who joined the Formation Tour back in April — has been surprising lucky fans with tickets for the past couple weeks now, and according to a press release, the social media messiah was supposed to announce to his millions Snapchat followers on Friday that Detroit was the next city to receive the next delivery.  

So far, this hasn't happened as far as we can tell. Or maybe it happened and we missed it because DJ Khaled posts more snaps than a teenage girl. 

Either way, here's how you can win: 

1.) Place an order on and send a direct message to @Zappos on Snapchat before 11 a.m. ET on Monday, 6/13

2.) Email [email protected] with subject line “DJ Khaled Sweeps Entry"

If you're not already following DJ Khaled on Snapchat, he's @DJKhaled305.