His rapping style really could belong on either coast as he's not your typical Compton rapper (think N.W.A. or the Game) but yet his message of just being a young Cali lad trying to have fun is catching on with listeners around the country. At 23, he's just older than the Odd Future kids but still comes off as an industry novice that isn't caught up in hip-hop politics yet.
He's put out a couple of good mixtapes and I can personally remember Danny Brown saying that Lamar is one of his favorite rappers out right now. Check out this interview with him from hip-hop writer Will Johnsen and then watch some of his videos below.
Kendrick Lamar w/ SchoolBoy Q, Nesby Phips, Ro Spit, Chuck Good & Buzz Burrus
April 4 at Shelter - doors open at 7p - tickets $15