Check out the commercial for Insane Clown Posse's new album, out July 31

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These guys are pretty good at marketing. 

This is a press release:

Check Out The Commercial For ICP's New Album

Once, the Juggalos were LOST.... but now, in the exciting conclusion of the Insane Clown Posse's The Marvelous Missing Link saga, they will be FOUND! On Friday, July 31, Violent J and Shaggy 2 Dope return from the Dark Carnival with The Mar­velous Missing Link (FOUND), the eagerly-awaited follow-up to the Top 20 album The Marvelous Missing Link (LOST), which also opened at #2 on both the
Bill­board Rap Charts AND Independent Charts earlier this year. A digital preorder for The Marvelous Missing Link (Found) goes live Friday, July 17.

The Marvelous Missing Link (FOUND) delivers the terrifying and thought-provoking brand of horrorcore rap that have made the Insane Clown Posse one of the most talked about and controversial bands of all time. This new release also arrives shortly after the infamous Gathering of the Juggalos, which is taking place from July 22 through July 25 at Legend Valley in Thornville, OH.

When Insane Clown Posse emerged from the darkness surrounding Detroit's underground music scene in the early '90s, the world had yet to imagine the impact that the face painted duo's hardcore, hip-hop style would bear on mainstream music. Over the course of several Gold and Platinum albums, Violent J and Shaggy 2 Dope have shared their Dark Carnival mythology with the world, through their lyrics which range from the philosophic to the humorous and through their over-the-top live performances (the Clowns' most infamous concert tradition: Dousing the crowd with hundreds of gallons of Faygo soda). The duo's millions of fans — known as 'Juggalos' — have become one of the most studied and talked-about musical subcultures of all time. Many of their albums, including the Platinum-selling "The Great Milenko" and "The Amazing Jeckel Brothers" have become true classics of the horrorcore rap genre.

Additionally, Insane Clown Posse's annual Gathering of the Juggalos has grown to become one of America's most eclectic and celebrated summer music festivals. The first entry in their new two-part album "The Marvelous Missing Link" was released on Tuesday, April 28 and opened in the Billboard Top 20 chart and at #2 on the Billboard Top 10 Rap Chart. The concluding chapter, "The Marvelous Missing Link (FOUND)" will first be made available at this year's Gathering of the Juggalos, followed by a nationwide physical and digital release on Friday, July 31, 2015. Thanks to their bestselling albums, compilations, music videos, professional wrestling promotion (Juggalo Championship Wrestling), films, outrageous events, television shows ("Insane Clown Posse Theater") and unprecedented merchandise success, Insane Clown Posse has smashed through the ceiling of the music industry's expectations to create a bona fide entertainment empire that shows no signs of stopping.

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About The Author

Mike McGonigal

Metro Times music editor Mike McGonigal has written about music since 1984, when he started the fanzine Chemical Imbalance at age sixteen with money saved from mowing lawns in Florida. He's since written for Spin, Pitchfork, the Village VOICE and Artforum. He's been a museum guard, a financial reporter, a bicycle...
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