This year's 4/20 set a record for single-day cannabis sales in North America 

click to enlarge A growing industry: Leaf and Bud’s neon-accented sales floor. The new dispensary claims to be Detroit’s largest. - COURTESY PHOTO
  • Courtesy photo
  • A growing industry: Leaf and Bud’s neon-accented sales floor. The new dispensary claims to be Detroit’s largest.

This year's 4/20 was the biggest yet.

That's according to Headset, a cannabis industry data-tracking firm. The company says that the annual stoner holiday saw the largest single-day cannabis sales on record in both the U.S. and Canada, including a $10.3 million day here in Michigan. According to the company, the massive sales totals represented +84.5% growth in average daily sales over the previous four Tuesdays in the U.S. and +59.9% growth in Canada.

The company also has some stats on cannabis companies that do business in Michigan. Gage Cannabis Co., which runs seven retail locations in Michigan, reported an 181% increase in daily average sales on 4/20, and a 166% increase from last year. The company logged nearly 3,000 sales on 4/20, with an average basket size of $171, and good old-fashioned flower accounting for 73% of total sales.

Lume Cannabis Co., which runs 15 dispensaries in the state, saw a +24% year over year growth from 2020 to 2021 for 4/20, with flower making up the majority of the sales on 4/20 with 45.95% of total sales, followed by edibles (17.6%), cartridges (15.5%), extract (9.8%), and pre-rolls (8.6%).

And Cannabis delivery company Lantern, which also does business in Massachusetts and Colorado, says it saw a 47% increase in weekly sales, and a 12.8% increase in monthly sales.

While the 84.5% growth is impressive, in 2020 the U.S. cannabis market saw 100.4% growth over the previous four weeks, and in 2019, recreational cannabis sales grew by 118.6%.

Stay connected with Detroit Metro Times . Subscribe to our newsletters, and follow us on Google News, Apple News, Twitter, Facebook, Instagram, or Reddit.

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.

Read the Digital Print Issue

December 1, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation