See our Best of Detroit 2020 winners.

Pure delight 

Best-Looking Club (Wayne County)
Pure Bar Room

When Pure Bar Room debuted, the idea of bringing an upscale nightclub to a downtrodden stretch of Woodward was quite the shocking prospect. Naysayers swore the club would never succeed in the long run, that no one would want to pay the whopping $20 cover after the initial novelty wore off, and that club-going high rollers would prefer a safer location in a cushy suburb. A year after its grand opening, Pure has proved them all wrong. Still going strong, it has demonstrated that bringing a slice of New York or Miami nightlife to humble Detroit is a hot idea indeed. Pure has even spawned the development of several other similar clubs in the area with a comparable price tag, decor and clientele.

The concept behind Pure is image; aesthetic is the first priority and no expense is spared. You’re paying for atmosphere, status, the prospect of rubbing elbows with Detroit Red Wings and Lions and Tigers (and bears, oh my!), and the privilege of getting through the door — if you’re dressed shoddily or just don’t look like you belong, you will be turned away. It’s also tiny — much smaller than you would think. The gorgeously revamped historic building blends the polished hardwood floors and chandeliers of the original structure with pulsating lights and electronic music. The exclusive VIP upper floor offers a more intimate atmosphere than the throbbing dance floor, with plenty of plush crimson velvet couches and mirrored walls for those in love with the sight of their own stunning reflection.

Sure, some may say the club is exclusive and elitist, but so what? Sometimes pretending you’re someone important is pure fun.


We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Read the Digital Print Issue

October 14, 2020

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit