Paul Rand: The Designer's Task 

When: Tuesdays-Saturdays, 11 a.m.-5 p.m. and Sundays, 12-5 p.m. Continues through Feb. 10, 2019
Phone: 734-764-0395
Email: matisend@umich.edu
Price: Free
umma.umich.edu/exhibitions/2018/paul-rand-the-designer-s-task
Paul Rand was a giant of American design, whose influential career spanned the second half of the twentieth century. His visionary and pithy conceptions of corporate and non-profit brand identities—though often graphically minimal—embody the artist’s complex philosophy, interest in modernist aesthetics, and singular wit. This exhibition features posters, book covers, and packaging designs from Rand’s beginnings as a pro bono designer for arts and culture publications like Direction magazine to his decades of crafting trailblazing corporate design for companies such as IBM.

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