No, no, no, they’ve got it all wrong! Melancholy indie kids must be shaking in their snow boots. Whoever told the Gap’s advertising department that when confronted with the bittersweet hot-chocolatey sounds of Low’s Christmas Album, adults are supposed to frolic in the snow with large groups of friends … all of whom are wearing turtleneck sweaters in a wide variety of boring colors? That’s the nightmare of a scene from one of the Gap’s newest “uncommercialized and low key” television ads for the holiday season. A group of pretty 20-somethings move slowly and playfully toward the camera — lost in a reverie of nostalgic childhood innocence — while Low’s sympathetic rendition of “Little Drummer Boy” sounds the sentimental winter white promenade.
Sure, we should be happy that good music is getting recognized. For more seasonal vignettes, Gap advertisers have also cued up tunes by Red House Painters, Badly Drawn Boy and Leroy Anderson. Check it out live if you haven’t seen it yet. You can search for Gap ads on www.adcritic.com.What grabs your attention? Tell us about it at [email protected]
We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.
Email us at [email protected].
Support Local Journalism.
Join the Detroit Metro Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Metro Times Press Club for as little as $5 a month.
Subscribe now to get the latest news delivered right to your inbox.