This is a past event.

DETROIT SPARK SERIES: Ignite your Brand Story with Dave Lorenz of Travel Michigan

When: Fri., Oct. 12, 12-2 p.m. 2018
Price: 30-55
Creating an emotional bond with a consumer is now more important than ever. One Michigan brand has become one of the most recognized brands in the travel industry through telling their story in a way that has engaged us emotionally, and made us fall in love with Michigan. Join us on October 12 and learn how the state of Michigan is telling their brand story through their Pure Michigan campaign. Starting out with a small shoe-string budget and staff, this brand has transformed into a multi-million dollar global campaign using both traditional and digital forms of communication.


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