You don't need to make the trip in to Detroit's brand-new location of John Varvatos to know their wares are perhaps a little more expensive than the average Detroiter can afford. Browse through their website and you'll see the designer's leather jackets start out at around $2,000, and a long-sleeve Henley T-shirt is $300. And while we could bemoan the fact that Detroit needs mid-range retailers the city's inhabitants can actually afford, this store's opening is, indeed, a good thing. New York wouldn't be New York without stores like Louis Vuitton, 3.1 Phillip Lim, 7 For All Mankind, Armani, and more. And perhaps the success of this store will attract other high-end merchandisers to downtown, and maybe some the rest of us can afford too.
So, yes, the stock at John Varvatos is expensive, but it's also handsomely made using fine materials. And whether you plan to purchase $400 slacks or $100 Converse sneakers, shopping here is quite an experience. The two-story store is outfitted like and old rock 'n' roller's wet dream. The floors and walls are dark wood and there's an ornate, fussy black couch and a tiger print wingback facing a heavy, metal coffee table. The floors are shrouded in the sort of oriental rugs you'd see covering the stage at a Grateful Dead concert. There's even a stage stocked with guitars and a microphone stand. Upstairs, a pair of well-worn leather armchairs make the place feel more like a swanky cigar lounge inside a historic mansion than a store.
In-store you'll find those aforementioned leather jackets, slacks, and Henley T-shirts, as well as eyewear, bags, boots, and fragrances. Stacked on coffee tables are memorabilia books on CBGB, Danny Clinch, and, of course, John Varvatos.
We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.
Email us at [email protected].
Support Local Journalism.
Join the Detroit Metro Times Press Club
Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.
Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.
Join the Metro Times Press Club for as little as $5 a month.
Subscribe now to get the latest news delivered right to your inbox.