Couched in the truth 

What on earth makes the corporate suits of Gardner White think we want Bill Bonds to sell us a couch? What made the furniture company think the sight of Bill Bonds in a steel gray suit and hair-hat would call up visions of fun family gatherings? In the locally aired television commercial, Bonds sits confidently and with vigor, at the edge of his seat in a furniture warehouse showroom. He explains — presumably as naturally as he can while following cue cards — that Gardner White is really top notch. He even interrupts himself to exaggerate the overwhelming authenticity of his point. Local celebrity Bonds is supposed to represent reliability and class … or maybe just a leathery look. But imagine having him in your living room, sitting on your couch: Can’t you feel the cold-sweated "have-another-seltzer water" tension already? It’s not like Gardner White chose the charmingly poised Carman Harlan to pull in customers. Bonds’ biz has trained him, for double-digit years and a triple digit salary, to act as naturally as possible. But who really buys it? And will it make them buy a couch? What grabs your attention? E-mail letters@metrotimes.com

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Support Local Journalism.
Join the Detroit Metro Times Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state. Our readers helped us continue this coverage in 2020, and we are so grateful for the support.

Help us keep this coverage going in 2021. Whether it's a one-time acknowledgement of this article or an ongoing membership pledge, your support goes to local-based reporting from our small but mighty team.

Join the Metro Times Press Club for as little as $5 a month.

Speaking of Attention Span

Read the Digital Print Issue

May 5, 2021

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation