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Readers' Choice

Best Nonprofit 

The Parade Co.

9500 Mt. Elliott St., Detroit; 313-923-7400;

Each year we here at Metro Times select a mascot to represent our Best of Detroit issue. This year, our pick was the Parade Co. The folks behind the Ford Fireworks and America's Thanksgiving Day Parade might seem reclusive the other 363 days of the year, but in reality this nonprofit works year-round. An example of the fine work they're doing in April? They gave us access to their crop of Big Heads, which consist of local celebrities like Aretha Franklin, Barry Sanders, Coleman Young, Tom Selleck, Sparky Anderson, and more. Some of the older (and very expensive) heads were fabricated in a shop in Italy, while newer ones are made right here in Detroit. Each year a new Big Head is added to their ranks and we're eager to see who 2015 will bring — but even the Parade Co. isn't sure yet. Want to give back to the Parade Co. for all they give to Detroit? You can spend a little hunk of dough to become part of the Big Head Corps. and don these enormous noggins during America's Thanksgiving Day Parade.

(Sorry, no information is currently available for other years in this same award category.)

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