Arts + Entertainment
Staff Pick

Staff Pick

Best Environmental Marketing Gimmick 

Coke breeze

Just a few years after community anger had prompted the removal of a massive pile of "pet coke" from the riverfront near Southwest Detroit, a new pile began to appear. But the people responsible had a soothing argument: It's not pet coke — it's "coke breeze." Why should that make you feel better? Because a lawyer for the company storing it says coke breeze is entirely different than pet coke. Sure, there are a few passing similarities to what happened a few years ago, such as the way the dust blows off the piles into people's homes. But it's really, totally different. Why? Because it has a different name. Don't you feel better already?

(Sorry, no information is currently available for other years in this same award category.)

Read the Digital Print Issue

October 20, 2021

View more issues


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2021 Detroit Metro Times - Contact Us

Website powered by Foundation