Soul searching — For many of us, conducting an Internet search is a daily part of life; Googling has become as habitual and regular as your morning cup of coffee. With that in mind, two tech dudes — Ken and JJ Ramberg — created the site, which contributes a portion of its revenue, per search, to a charity of the user's choice. The site, which was founded in January, donates 50 percent of its ad revenue to any charity the user selects from a list of registered schools, organizations and nonprofits. And while that percentage only amounts to a penny per search, given the massive amount of traffic most search engines receive, that copper adds up quick. The Cystic Fibrosis Foundation has earned more than $1,500 in the past year.

Motor City charities are well-represented on the site — among them are the Chamber Music Society of Detroit, the DSO, Greening of Detroit and the Detroit Hispanic Development Corporation — but many of them aren't getting much love. As of this writing, the Detroit Science Center had earned a paltry 2 cents, and Mosaic Youth Theatre had earned all of a buck and a quarter. So get to searchin' and help provide some of Detroit's hard-working nonprofits with some much-needed cash — all it takes is the click of a button. Sure, it's not as convenient as the little Google search bar in your browser, but, Christ, are you really that lazy?

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January 19, 2022

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