Evolved from a zine-focused conference, the AMC now defines media as "anything you use to communicate with the world" and brings together a diverse group of media makers working to incite change. According to their website, AMC defines media-based organizing as "any collaborative process that uses media, art, or technology to address the roots of problems and advances holistic solutions toward a more just and creative world." This conference includes many different tracks, which makes this conference a sort of “create-your-own-adventure” experience.