A couple months ago the Detroit Experience Factory (DXF) opened a new welcome center, offering tours and programs to both locals and tourists. An outgrowth of D:hive, part of DXF's mission is to help people experience Detroit.
To help fulfill that mission, DXF plans to host their second annual DXF Checklist Challenge. Metro Detroiters are asked to take to Instagram, chronicling their stops at Detroit bars and restaurants. The challenge takes place over the next three months and a winner will be announced at the end of the challenge, but prizes will also be awarded randomly every month throughout the competition.
The participant to cover the most spots will win a package valued at over $1000. According to DXF's Director of Brand Strategy Matt Chung, the package will include a one-night stay at a Downtown hotel, plus a private bar tour provided by DXF and gift certificates for breakfast and dinner.
To participate, all one needs to do is consult a list of eligible bars and restaurants as delineated by DXF. Chung says they selected these places because they're located in the greater Downtown Detroit area and open on evenings and weekends, making them accessible to more people.
Anyone can participate in the challenge by visiting these locations, snapping a pic on Instagram and including the hashtag #DXFCHALLENGE, but to be eligible for prizes, participants must go here to register, also check challenge guidelines while you're there. There are some stipulations, like you must be in the picture, be 21 or older, and have a public Instagram account.