See our Best of Detroit 2020 winners.

Wednesday, May 9, 2018

New Movement billboard proclaims we are 'Detroit Techno City'

Posted By on Wed, May 9, 2018 at 11:53 AM

click to enlarge COURTESY PHOTO
  • Courtesy photo

Forget Detroit Rock City — at least for this month.

Production company Paxahau, the masterminds behind Detroit's annual Movement Electronic Music Festival, have updated the billboard that stands outside the Russell Industrial Center along I-75. The new design is a simple yet bold riff on Michigan's blue and white license plates, with the message: "Detroit Techno City." Below it is the URL for website movement.us, and the license plate's "tag" is actually the festival's date, May 26-28.



Last month, the billboard was changed to remind passersby that "Detroit is the birthplace of techno music." Before that, it spent the better part of a year emblazoned with a more straightforward advertisement for the three-day festival.

Get our top picks for the best events in Detroit every Thursday morning. Sign up for our events newsletter.

Tags: , , , , , ,

We welcome readers to submit letters regarding articles and content in Detroit Metro Times. Letters should be a minimum of 150 words, refer to content that has appeared on Detroit Metro Times, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at letters@metrotimes.com.

Detroit Metro Times works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Detroit and beyond.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Detroit's true free press free.

Related Locations

Read the Digital Print Issue

November 25, 2020

View more issues

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Best Things to Do In Detroit

© 2020 Detroit Metro Times - Contact Us

Website powered by Foundation