Thursday, March 10, 2011

Jack White To Debut Rolling Record Store @ SXSW

Posted By on Thu, Mar 10, 2011 at 5:26 PM

To celebrate the 2nd anny of his Third Man Records, Jack White and his team have unveiled their latest creation.

From the mobile store will feature...

A full menu of Third Man merchandise including 45s, LPs, just like our record shop in nashville, and all new (and exclusive to the truck) Rolling Record Store™ collectables and souvenirs including t-shirts, tote bags, drinking accessories and all kinds of flare two turntables and a microphone, the store will be playing from vinyl records from our catalog as you shop, with guest d.js doing special sets a high quality PA and amplification system with 8 channel mixer and electric outlets so singers and even full bands can plug straight into the truck from the outside and play wherever and whenever we park the truck. Fully-customized styling designed by Jack White in conjunction with an auto custom shop to reflect the look, feel, and panache of Third Man Records’ Nashville location and our famous pop up stores.

So where and when can you see this beauty? Well, we intend to keep it out on the road regularly; hitting shows and festivals and any other strange location in this great nation we can think of. But you’ll be able to see it FIRST at this year’s SXSW music festival March 16 –20. We’re going to do it in style with musical performances, guest DJs, exclusive records and merchandise (including 4 different tri-colors), giveaways and plenty of surprises.

Odds of it swinging through Motown? Feel free to place your bets...

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