The limited-edition Carhartt x Motown line quickly sold out at its Detroit launch party

Photo by Marisa Kalil-Barrino

Dazed magazine, Carhartt WIP, and NTS Radio collaborated to celebrate Motown’s 60th anniversary with the launch of the premiere of a short film, Showing Up, Showing Out, and a Carhartt x Motown line of clothing, along with performances from harpist Ahya Simone and Martha Reeves and the Vandellas.

The limited Carhartt x Motown collaboration sold out quickly. It included a 13-piece collection of sweatshirts, pants, T-shirts, and a varsity jacket, mimicking classic Motown-style clothes, logos, and records.

Showing Up, Showing Out was a film created by Margot Bowman and narrated by Imani Mixon, a Metro Times contributor. The film featured the “past, present, and future of Motown” with artists such as Martha Reeves, Supercoolwicked, Icewear Vezzo, Tunde Olaniran, and harpist Ahya Simone.

“Motown is fun, Motown is music, Motown is family,” Motown artist Martha Reeves said in the film. “Without Motown, music wouldn’t be what it is today.”   

Reeves mentioned Maxine Powell, who helped polish Motown's artists for the national stage.

“She set the standards for every artist that comes from Detroit,” Reeves said about Powell in the film.

Mixon, the film's narrator, said she is surrounded by the most beautiful, talented, and creative people.

“You deserve to be here, you deserve to stay here,” Mixon said. “Detroit will do you good.”

Detroit artist Icewear Vezzo signed to Motown Records on his birthday, Oct. 31, in 2018. Despite his music and videos receiving millions of streams and views, Vezzo said he believed he is not as popular as he should be.

“Where I wanna be, I haven’t been there yet,” he said.

Vezzo also described how much women have influenced him and his career.

“I listen to women more than I listen to men.”

Harpist and singer-songwriter Ahya Simone described her experiences as both a transgender woman and a harpist. Simone, a 2018 Kresge Fellow, emphasized the inequality that Black transgender women receive in society.

“We deserve more,” she said.

Throughout the film, musicians Supercoolwicked and Tunde Olaniran talked about their Blackness, their talents, and what it’s like to be from here. Olaniran is a Flint artist who has headlined for Motor City Pride, toured, and recently released an EP, Jean Grey. Supercoolwicked is a Detroit artist who has performed at SXSW, opened for Jamila Woods, performed at a Bernie Sanders rally, and recently released her EP, High Gloss.

“Beauty sounds like bubbly, bouncy, Black music — it sounds like me,” Supercoolwicked said.

Near the end of the event, Simone sang and played the harp, Martha Reeves and the Vandellas performed, and DJ Jay Daniel ended the night with music, as viewers drank and partied — just another Wednesday night in Detroit.

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