Ford celebrates lift of Saudi Arabia ban on women driving with striking ad

By Lee DeVito on Wed, Sep 27, 2017 at 4:39 pm

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In a televised royal decree on Tuesday, the government of Saudi Arabia announced it would be lifting its longstanding ban on women driving in June 2018.

The news was met with celebration from Saudi women and supporters, some of whom have been protesting the ban since 1990.

Metro Detroit Muslim women shatter hijab stereotypes: Uncovered

Today, Ford Motor Co. tweeted a stark yet striking ad in solidarity with the move. Like a lot of great auto ads, it operates under the aesthetic philosophy of "less is more."

The image shows a woman's eyes in a rearview mirror positioned over a dark background, evoking a veil. Below, the text: "Welcome to the driver's seat."

Welcome to the driver’s seat. #SaudiWomenMove #SaudiWomenCanDrive pic.twitter.com/oksRbFvLWa
— Ford Middle East (@FordMiddleEast) September 27, 2017

Tags:

Ford,
Saudi Arabia

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Leyland “Lee” DeVito is the editor in chief of Detroit Metro Times since 2016. His writing has also been published in CREEM, VICE, In These Times, and New City. He once asked porn star Stormy Daniels to spank him with an issue of Metro Times. She obliged.

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